Step 2: Analyze the Market Step The analysis of a business starts outside of the business itself. It is vitally important that the industry the business is in is healthy. The best businessman in the world will have a rough time succeeding if the industry as a whole is suffering. Some of the questions you must ask are: What are the trends in the industry? Who is the competition? What about international competition? State of technology? Who are the company’s suppliers and customers? (5)
