Why London?
- It is the largest city in the European Union, and often called the most cosmopolitan city in the world. It is the capital of a Kingdom, an Empire, and a Commonwealth.
- It is the center of global finance and commerce.
- It is the city of Buckingham Palace,Westminister, St Paul's Cathedral, and the Globe Theatre.
Why do this?
- All business is becoming global
- For some of you, such as IB majors, study abroad is required
- Experience another part of the world with peers from The University of Akron
- Opportunity for you to learn, while experiencing the richness of another culture
- Great access for long weekends to explore different areas in Europe
- Huron University hosts students from around the world so you live and study in a multicultural environment
- Features students from the University of Akron and other U.S. programs
Highlights of Summer 2007
- Dr. Owens, was the advisor for 20 University of Akron students who lived, worked and studied in the Bloomsbury area of London for 6 weeks
- Students were assigned to International Marketing Practicum Projects which gave them great experience by allowing them an opportunity to work with an international firm or organization, including:
- Harrods Ltd. – on a customer satisfaction and future needs study
- Novus Leisure – conducting research throughout Britain and Scotland for the famous night club chain- owner of Tiger-Tiger
- Hilton Hotels- research on the desires of the Generation Y consumer
- Help the Aged- The largest non-for-profit helping the elderly. Research on technology transfer companies for lowering the cost of in-home medical monitoring.
