“Any book about what to do about the "Complexity Crisis" is worth reading. Complexity is the enemy of effective marketing. Simplicity is the holy grail.”

— Jack Trout, Consultant and Noted Author of several bestsellers, including Positioning — The Battle for your Mind, and The New Positioning.

“If your costs are up and profits down, you should devour John Mariotti’s terrific book on “Complexity’!”

            —Jack C. Shewmaker, executive consultant, retired President and Vice Chairman, Wal-Mart Stores, Inc.

 

“I recommend The Complexity Crisis  to any C-Level Executive who is serious about competing and improving the sustainability of their business in an ever changing global marketplace.”

             —Peter Strople, Chairman & CEO, Zero2;  Former Director DELL Computer Corporation

 

“Complexity comes from not understanding your customers’ needs. This has resulted in companies drowning their customers in proliferated products and services. John Mariotti delivers a powerful message in this era of mass customization.

            —Roy Marsten, Chief Scientist; Emcien Corporation

“In The Complexity Crisis, John Mariotti is holding up a very big mirror to an impending calamity.”

            —Daniel Moneypenny, President and Chief Creative Officer, Emaginit

 

 “It is not possible to read The Complexity Crisis without thinking very differently about one’s industry and business model.  This is a must read for any executive seriously interested in improving their organization’s performance and profitability.” 

            —Robert J. Herson, President, Executive Focus International, Inc.

 

“The Complexity Crises provides new and provocative insights into a major problem facing modern corporations. Mariotti is THE expert on Complexity and the solutions he offers are the best I've seen.”

            —James B. Swartz, Author, Seeing David in the Stone and The Hunters and the Hunt

"I thoroughly enjoyed The Complexity Crisis.  I applaud John for not only pointing out what complexity is, but also how to measure it and how to “lose it’.  I also liked how he doesn’t let companies off the hook and allow themselves to be victims." 

            —Rich Daugherty, Executive V.P. Operations, Petmate Corporation

 

 “If I were still running a business or a government organization The Complexity Crisis would be required reading for all of my executives and managers. John Mariotti builds a compelling case on how being too complex is drowning employees, slowing growth and degrading profit.  Most importantly, he provides a practical approach on how to fix the problem—in a quick and truly rewarding read.”

            —Vice Admiral Ed Straw, US Navy (retired) formerly Director, Defense Logistics Agency and formerly President, Global Operations, The Estee Lauder Companies

 

“John Mariotti is making a call for everyone's attention to this reality, and we'd better pay attention to his call and make the world change and return to simplicity". 

            —Carlos Villa, Publisher, Tiempe de Mercadeo, Medellin, Colombia, S.A.

 

“The Complexity Crisis is a book that would benefit any manager in a company that is experiencing top line growth but not bottom line.  So many American companies today are fighting for strong top line growth in market segments that growing very slowly or not at all, and they are throwing far too many new products ‘against the wall to see what sticks’.  The cost of this strategy, as Mr. Mariotti points out, can be far more destructive to companies than management realizes until it is too late.”

            —Gary Baughman, CEO of Petmate Corporation, formerly CEO of Fisher Price

 “Reading The Complexity Crisis was like gaining wisdom from a consultant you couldn't afford, an MBA School you could never be accepted into, and a person we all wish we were more like!”

            —Peter Strople, Chairman & CEO, Zero2; former Director DELL Computer Corporation

 

“Among more than 85,000 new titles this year, this is the book you need to read if you want your business to successfully manage the multifaceted complexity of the 21st Century."

            —Richard Levick, President & CEO, Levick Strategic Communications and author of Stop the Presses and 365 Marketing Meditations

 

" This book is a wake up call to everyone; if complexity remains as a key for managers to get power and attention because it makes most people say,  “Oh!—we do not realize the killing power complexity has—sooner than later we will have to admit how wrong we were to ignore it.”

            —Carlos Villa, Publisher, Tiempe de Mercadeo, Medellin, Colombia

 

"The Complexity Crisis reminds us that everyday we fight for the mindshare of consumers and businesses in a very complex marketplace. Simplifying the message and focusing on a few products and services that are truly relevant to our customers is the key to success.

            —Peter Strople, Chairman & CEO, Zero2;, former Director DELL Computer Corporation)

 

“My longtime mentor, Sam M. Walton, was fond of saying, “Keep it Simple.” John Mariotti’s ’The Complexity Crisis’ identifies many causes for a company’s stagnation or deterioration.  All modern-day managers should read the book, every chapter and every page.”

            —Jack C. Shewmaker, Executive Consultant, retired President and Vice Chairman, Wal-Mart Stores, Inc.

 

“Never before has anyone captured the essence of the “too much of a good thing” scenario like John has.  It is as clear as the confusion on the faces of the Fortune 500, as they attempt to distance themselves from an avalanche of complexity”

            —Daniel Moneypenny, President and Chief Creative Officer, Emaginit

 

 “The Complexity Crisis will raise the consciousness of organizations—both public and private--on the hidden cost of unnecessary complexity in systems, processes, products and organizations.  It offers practical ways to find, measure and shed complexity—with immediate and dramatic improvement to the bottom line.”

            —Vice Admiral Ed Straw, US Navy (retired), former Director, Defense Logistics Agency and formerly President, Global Operations, The Estee Lauder Companies

 

"We begin each day overwhelmed by complexity -- which of more than 300 running shoes, 400 breakfast cereals, 70 types of dental floss, or 1300 models of cars do we choose? When it comes to books, John Mariotti has thrown us a lifeline. “

            —Richard Levick, President & CEO, Levick Strategic Communications author of 365 Marketing Meditations

 

“An extremely engaging thinker and writer, John Mariotti has written a book that could not be more on point with the biggest challenge faced by many American businesses today.”

            —Gary Baughman, CEO of Petmate Corporation, formerly CEO of Fisher Price

 

“No matter if your company is moving ahead, sliding sideways or falling back, the ideas and approaches offered by The Complexity Crisis may prove to be your most important read.”

—Jack C. Shewmaker, Executive Consultant, retired President and Vice Chairman, Wal-Mart Stores, Inc.

 

“The Complexity Crisis provides an insightful and fascinating look at the dimensions of complexity that are weighing so heavily on American businesses and taking such a toll on productivity and profitability. He explains to find evidence of this “silent killer” in our businesses, how to measure it and either root it out or use it to our competitive advantage.”

            —Gary Baughman, CEO of Petmate Corporation, former CEO of Fisher Price

 

“Many talk about the hidden cost of complexity—few do anything about it.  John Mariotti shows how to surgically find, measure, and shed complexity.  The Complexity Crisis should be mandatory reading at the C-level in both the private and public sectors.”

             —Vice Admiral Ed Straw, US Navy (retired), former Director, Defense Logistics Agency and formerly President, Global Operations, The Estee Lauder Companies