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By 1859, the retailer Schumacher had
turned into a full-time miller,10 as his retail ads disappeared
and he occupied a building on North Howard11
with waterpower rights on Cascade Run.12 Only
seventy-one days before the bombardment of Ft. Sumter, Schumacher's
German Mills first advertised oatmeal for sale.13 Yet
he may not have been the only game in town, as oatmeal had started
to appear on weekly market price surveys of consumer goods in the
local newspaper.14 For his part, Steinbacher was still
running his drug store. He
advertised heavily in the local newspaper as a wholesale and retail
source of an ever-expanding array of products. In the months preceding
the Civil War his newspaper ads included pure drugs, medicines, pure
medicinal wines, liquors, Tilden's fluid extract, Sanford's liver invigorator, Bronson's
blood food, Tanner's German ointment for bruises and sprains,
Stafford's olive tar for bronchitis, coughs and ashma (sic), and
dead shot for bed bugs. Specifically
for medicinal purposes, he marketed the availability of quinine,
opium, morphine, iodine, and iron by hydrogen. As
Schumacher (his former neighbor on Market Street) left the grocery
business for his mill, Steinbacher's ads started to also
include advertising for grocery items such as prime Rio coffee,
Virginia tobacco, and molasses.15
Thus, by the beginning of the
Civil War, Schumacher was finally selling oatmeal, although it
was not his featured product and only one of many in his ads at
this time. Meanwhile, Steinbacher busily displayed his interest
in selling anything that the public might want, although there
is no indication that Steinbacher was selling Schumacher's German
Mills Oatmeal in his store.
Indeed, Schumacher was selling
oatmeal in 1861. However,
the Union Army, according to Army regulations, was not buying it.
Regulations required that food provisions for the troops be purchased
through the Commissary General, who was the head of the Subsistence
Department. Their procedure was to advertise specifications inviting
private contractors to bid. The
Commissary General, or an authorized office in the Subsistence
Department, would then select the lowest bid from a responsible
bidder. The winning
contractor then shipped his goods to warehouses in Boston, New
York, Philadelphia, Cincinnati, or St. Louis,16 from
which the Quartermaster General's office arranged for transportation
to the field.17 However,
oatmeal was not on the standards list for a soldier's daily camp
ration, which in 1861 was supposed to include: fresh beef (when
practicable, otherwise salt meat); twenty-one ounces of bread or
flour, or one pound of hard bread; beans and rice, or hominy; one
pound of potatoes, at least three times per week; and coffee or
tea upon permission of the appropriate officer.18 There
was no mention of oatmeal in the regulation.
In 1863, the standard
army ration was updated to: twelve ounces of pork of bacon (or
one pound four ounces of salt or fresh beef); and one pound six
ounces of soft bread or flour (or one pound of hard bread, or
one pound four ounces of corn meal). For
every 100 rations, camp provisions were supposed to include
fifteen pounds beans or peas; ten pounds of rice or hominy; ten
pounds of green coffee, or eight pounds of roasted (or roasted
and ground) coffee, or one pound and eight ounces of tea; fifteen
pounds of sugar; four quarts of vinegar; three pounds twelve ounces
of salt; four ounces of pepper; thirty pounds of potatoes,
when practical; and one quart molasses.19 There
was still no mention of oatmeal.
Another possible avenue of entry for
oatmeal into Civil War soldier stomachs was via the supplies
procured for use in field hospitals by the Sanitary Commission. A
search of the four extensive lists of items procured and issued
by the Commission for (1) the Army of the Potomac in June and
July of 186320,
(2) the armies in Charleston, South Carolina in July 1863,21 (3)
the armies in Gettysburg, PA in July 1863,22 and
(4) the armies in Richmond, VA during May, 1864,23 indicated
no purchases, or issuances, of oatmeal.
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