 |
Feature
Article
However, there did exist
inconsistencies between what was procured for soldiers by the
government and what the soldiers actually reported eating. Yet
standard primary and secondary source accounts reveal no mention
of oatmeal either. For example, in the standard work on the subject,
The Life of Billy Yank, Bell Irvin Wiley devoted one chapter (22
of 361 pages) to describe foods received as rations, bought from
townspeople, and expropriated from the enemy, without one mention
of oatmeal.24 Similarly,
in another Civil War classic, John Billings's
primary source account of a soldier in the Army of the Potomac,
titled Hardtack and Coffee, spends one chapter (34 pages) on food
without any mention of oatmeal.25 The
same is the case for Carlton McCarthy's personal
recollection entitled Detailed Minutiae of Soldier Life in the Army
of Northern Virginia 1861-1865. McCarthy used one chapter (16 pages
of 224) to explain the cooking and eating habits he experienced,
still without one word on oatmeal.26 One product that does appear
frequently in soldier accounts of field rations is the desiccated
vegetable. The product
consisted of kiln-dried cabbage, turnips, carrots or parsnips
pressed into blocks and shipped to troops. The soldier in the field
added water and heat to make the final product.27 Although
this process is remarkably similar to the one used by Schumacher
to turn animal feed oatmeal into the product that made him a fortune,28
there was no mention of processed oatmeal being used in a similar
fashion.
Yet there exist numerous accounts
that during the Civil War, Schumacher could not make his product
fast enough. He expanded
the mill and added modern machinery to increase production. In
1863 he built a separate barley mill29 and ran both
mills twenty-four hours a day, seven days a week, until the end
of the war.30 His
resulting financial success was documented when the local paper
declared his 1865 income to be the second highest in the city.31 By
1868 he had become a director of the Akron Library Association,32 a
director of the First National Bank,33 and
a trustee and finance committee member for the Home Savings Land & Building
Loan Society.34
Local legend states that Erhard Steinbacher
used his Republican Party influence, some aggressive marketing,
and his position as a local buyer for the Quartermaster General
to motivate the Army to give Schumacher a trial oatmeal order.35 However,
the absence of his name from the twenty-eight party members listed
as either committee members or event organizers during local
re-election efforts for Abraham Lincoln,36 casts
doubt on the extent of his influence on the local party at this
time. Furthermore,
his relationship with the Quartermaster General's office would
have been of little benefit in selling Schumacher's oatmeal,
as procuring food for the soldiers was under the auspices of
the Commissary General. Any
oatmeal ordered by the Quartermaster General would have been
animal feed, as these agents were chartered with providing transportation
for soldiers, weapons, and supplies.37
Erhard
Steinbacher's willingness to market himself aggressively was
evident in his testimonial advertisements that were placed
in the local newspaper. These advertisements looked like actual
news stories and were placed near regular text, but at the
end of each story would appear "for
sale by Weimer & Steinbacher." Ads
of this type promoted such products as Radway's Circassian Balm
to eradicate dandruff,38 Blake's
Patent Fire-Proof Paint,39 and
Dr. Hoofland's Celebrated German Bitters that cured just about
every malady known to man.40
<<
Back, Page 3 of 18 Next
>>
|

Click here for a
printable version. |