| Course number: | 6600:655 | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New course number: | |||||||||||||||||
| Course title: | Marketing Communications | ||||||||||||||||
| New course title: | Integrated Marketing Communications | ||||||||||||||||
| Credit hours: |
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| Grading method: | Current: letter grade New: letter grade |
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| Subsidy level: |
Current: Master's New: Master's |
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| Flexibly Scheduled Course: |
Current: yes New: yes |
| Prerequisites (list each individually, one course per line, with course number and title) |
|---|
| Current 6600:600
New New prerequisites to be checked at time of registration? yes |
| Corequisites (list each individually, one course per line, with course number and title) |
| Current
New New corequisites to be checked at time of registration? no |
| Bulletin description |
| Web Components |
| None |
| Textbook selection |
| Rationale |
| The name change is a more complete reflection of course content and supports the integrative emphasis of the new Direct Integrated Marketing MBA Concentration. |
| Syllabus |
| Bibliography |
| Not pertinent to change. |