| Program name: | Marketing Management Major |
|---|---|
| Type of program: | |
| The program will be offered at: |
| Existing courses required for completion of program: (list each individually, one course per line, with course number, title, and credit hours) | |
|---|---|
| Courses new to university offering required for completion of program: (list each individually, one course per line, with course number, title, and credit hours) | |
| 6100:100 - Career Planning in Business - 1 | |
| Deletion of required courses | |
| 6600:293 - Career Orientation - 1
6600:493 - Career Management - 1 | |
| Existing courses which can be used as electives in program: (list each individually, one course per line, with course number, title, and credit hours; if options exist, list by option) | |
| Courses new to university offering which can be used as electives in program: (list each individually, one course per line, with course number, title, and credit hours; if options exist, list by option) | |
| 6100:495 - Internship in Business - 3 | |
| Deletion of elective courses | |
| 6600:495 - Internship in Marketing - 3 | |
| Change in number of elective credits | |
| Change in number of required credits | |
| Current: 23 New: 22 | |
| Change in number of credits required for degree | |
| Current: 32 New: 31 | |
| Change in other degree requirements | |
| Change in admissions requirements for direct admits | |
| Current requirements: Proposed requirements: | |
| Change in admissions requirements for students using intercollege transfer | |
| Current requirements: Proposed requirements: | |
| Change in admissions requirements to a graduate program | |
| Current requirements: Proposed requirements: | |
| Implementation Plan | |
| Fall 2003 | |
| Additional program requirements: | |
| Other information: | |
| Resource statement: | |
| No additional resources required. | |
| Web components statement: | |
| Rationale: | |
| By consolidating the independent study courses, Honors, internships and career courses college-wide, it allows the college and department to work more efficiently. | |
| Bulletin description: | |
| 6600: Marketing
Marketing is concerned with exchange - the process by which individuals or organizations provide or receive anything of value. The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." While marketing was traditionally considered a business function actively practiced only by for-profit organizations, it is now generally accepted that a marketing perspective and the use of marketing techniques can improve the operation of any organization, including not-for-profit organizations, government agencies, and other groups and individuals who were not historically thought to be among the users of marketing concepts and practices. Given the rather broad and encompassing view of marketing, it is not surprising that a significant proportion of the work force is employed in some aspect of the various marketing functions and activities. While job opportunities are diverse, some of the more common areas of employment include retail merchandising and management, product development and planning, physical distribution and channels, marketing communications and brand management, industrial purchasing, and marketing research. In addition, a significant proportion of marketing graduates launch and pursue very successful careers in professional selling and sales management within the business to business sector of the economy. Consequently, the Department of Marketing offers a specialized major in Sales Manaement in addition to its major in Marketing Management. Our majors must meet all requirements of 1) the General Education program, 2) the Pre-Business program, 3) the College of Business Core program, 4) the required courses within each program, and 5) the elective courses within each program. To receive a Bachelor of Science in Business Administration/Marketing degree, the student must select either the Marketing Management Major or the Sales Management Major and successfully complete one of the other of these programs. Students should give careful consideration to the pursuit of a dual major. By adding a limited number of credit hours, students can receive a dual major in marketing management and sales management, marketing management and e-marketing/advertising, or marketing management and international business. Dual majors are one of the best methods for expanding your career specializations and opportunities. Check with your CBA advisor to determine the specific requirements for the dual major of your choice. Marketing Management Major* Required: Complete all 22 credits 6100:100 Career Planning in Business - 1 6600:275 Professional Selling - 3 6600:350 Integrated Marketing Communications - 3 6600:355 Buyer Behavior - 3 6600:390 Principles of Supply Chain Management - 3 6600:440 Product and Brand Management - 3 6600:460 Marketing Research - 3 6600:490 Marketing Strategy - 3 Electives: Complete any 9 credits 6100:495 Internship in Business - 3 6600:345 E-Marketing Practices - 3 6600:385 International Marketing - 3 6600:450 Strategic Retail Management - 3 6600:496 Special Topics in Marketing - 3 |