Curriculum Proposal System
Proposal Summary: BA-00-17

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Title6600:540 - Product and Brand Management (Old: Product planning)
Submitting DeanStephen F. Hallam, Dean
Submitting CollegeBusiness Administration -- Terri Benedum x6072
Departments Generating the ProposalMarketing
Objection DeadlineJanuary 19, 2000
Proposal StatusFinal Approval Granted
Proposal Last UpdatedMay 31, 2000 by PR grad asst Jignesh Shah
Effective DateFall 2000
Brief Summary of ProposalChange the title and description of 6600:540. Old title is Product Planning. New title is Product and Brand Management which reflects a more balanced view between product and related branding issues, and is also more consistent with current business practices.
Type of ProposalCourse changes only
Graduate School Endorsement StatusApproved
Graduate School Endorsement UpdatedNovember 22, 1999 by GS asst to dean Dolli Markovich
Institutional Research StatusApproved
IR Status UpdatedDecember 15, 1999 by IR Dolores Bezilla
Library StatusApproved
Library Status UpdatedOctober 29, 1999 by UL David Brink
Distance Learning Review Committee StatusNot required
DLRC Status Updated
Resource RequirementsNo additional resources
Resource Requirements Updated


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