Curriculum Proposal System
Proposal Summary: BA-11-46

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TitleChange to marketing program foundation and professional experience requirements
Submitting DeanRavi Krovi
Submitting CollegeBusiness Administration -- Pam Keltyka x6745
Departments Generating the ProposalMarketing
Objection DeadlineFebruary 24, 2011
Proposal StatusFinal Approval Granted
Proposal Last UpdatedMarch 24, 2011 by Karen Greene
Effective DateFall 2011
Brief Summary of ProposalThere are three specific majors in the marketing program: Marketing Management, Sales Management and Integrated Marketing Communications (changed from E-Marketing Major). Each of these majors will include 4 courses specific to the major. This proposal establishes the common elements of the program. The first common element is 4 foundation courses (Professional Selling, Marketing Research, Buyer Behavior and Marketing & Sales Analytics) that are relevant to each major. The second common element is the Professional Experience courses. In it all students will take the Marketing Capstone Project. Students also have the option to either take an Internship in Marketing Management or at least three credits in Professional Workshops in Marketing.
Type of ProposalProgram changes
Graduate School Endorsement StatusNot required
Graduate School Endorsement UpdatedDecember 03, 2010 by GS Heather Blake
Institutional Research StatusApproved
IR Status UpdatedFebruary 04, 2011 by IR Anu Mahapatra
Library StatusApproved
Library Status UpdatedDecember 03, 2010 by UL Bennie Robinson
Distance Learning Review Committee StatusNot required
DLRC Status Updated
General Education Advisory Committee StatusNot required
GEAC Status UpdatedDecember 09, 2010 by Karen Greene
Resource RequirementsUnder development
Resource Requirements Updated

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