INSTRUCTOR: Richard E. Caplan Ph.D.
OFFICE: Kolby Hall 108C
OFFICE HOURS: MTWThF 9:30am - 9:45am
PHONE: 972-5565
TEXT: REQUIRED Roger Wimmer and Joseph Dominick, Mass Media Research, 9ed (Cengage Learning , 2011).

Reding/Wermers,Microsoft® Excel® 2010, (Cengage Learning, 2011).

Date	TOPIC
Week 1 June 4	Introduction Research Methods Reading pp. 2-14
June5	Research in Print Media Reading pp. 333-349
June6	Research in the Electronic Media Reading pp. 350-379
June7	NOVA "Ratings" Project 1 : Ratings Formulas
June8	Research in Advertising and Public Relations Reading pp. 380-422 Research in Organizations
Week 2 June11	Intro. to Excel  Computer as Research Tools Project 2: Independent Challenge 2 Excel p 20-21   Reading Excel pp. 1- 24
June12	Quiz 1 Review
June13	Exam 1
June14	Levels of Measurement Notes for Measure, reliability and Measurement Reading pp. 42-63 Project 3: Measurement
June15	Central tendencies  Notes for Central tendencies and Dispersion Reading pp. 266-288
Week 3 June18	Dispersion
June19	Project 4 : Descriptive Statistics Formulas Work Sheet
June20	The Normal Curve  Notes on the Normal Curve Reading pp. 245-247  Project 5 : Normal Curve Area under the normal curve Finding Proportions
June21	Project 6 : Excel Independent Challenge 3 Excel p 47 Reading Excel 25-50 Reading Tables Example
June22	Sampling Dispersion  Notes on Sampling Distribution Reading pp. 247-253
Week 4 June 25	Quiz 2 Review
June 26	Exam 2
June 27	Sampling Reading pp. 86-113 Project 7 : Random Number Random.exe
June 28	Survey Research Reading pp. 184-217
June 29	Project 8 : Excel Reading Excel 51-78
Week 5 July 2	Hypothesis Testing Reading pp. 289-299
July 3	Chi Square Reading pp. 308-312 Chi Square table Project 9: Chi square
July 4	No Class
July 5	Quiz 3 Review
July 6	FINAL EXAM in the regular class room

Excel Data

GRADES WILL BE BASED ON
 

QUIZZES 3 @ 5%	15%
PROJECTS 9 PROJECTS @ 4%	36%
EXAM I	16.33%
EXAM II	16.33%
FINAL EXAM	16.33%
	100%