Survey of Mass Communication:
Communication Media in the Information Society
7600:102-401
Summer 1 2012
8 week session

INSTRUCTOR: Richard E. Caplan Ph.D.
OFFICE: Kolby Hall 108C
OFFICE HOURS: MTWThF 8:30 to 9:45am PHONE: 972-5565
TEXT: REQUIRED: Straubhaar & LaRose, Media Now: Understanding Media, Culture, and Technology, 5^thEdition, Wardsworh, 2006.

To see and hear the lectures go to Panopto Focus and Click on Viewers. Then click on Survey of Mass Communication: 7600:102 for help go to Viewing Recordings (student guide)

The URL for Panopto Focus is  http://coursecast.uakron.edu/Panopto/Pages/Default.aspx# .

	Date	Topic	Reading
Week 1	June 4	Introduction Changing Media Environment Notes Review Questions	Ch. 1
	June 5	Quiz 1
	June 6	Changing Media Environment Connections (This is a youtube video. Right click and open in a new window.) Notes
	June 7	Quiz 2
	June 8	Media and Society Notes Review Questions	Ch. 2
Week 2	June 11	Quiz 3
	June 12	Books and Magazines Notes Review Questions	Ch. 3
	June 13	Quiz 4
	June 14	Newspapers Notes Review Questions	Ch. 4
	June 15	Newspapers (continued)
Week 3	June 18	Recorded Music Notes Review Questions	Ch. 5
	June 19	Recorded Music (continued)
	June 20	Radio Notes Review Questions	Ch. 6
	June 21	Quiz 5 (Radio and Music)
	June 22	First midterm exam - covers chapters 1 to 6
Week 4	June 25	Film and Video Notes Review Questions	Ch. 7
	June 26	Quiz 6
	June 27	Television Notes Review Questions	Ch. 8
	June 28	Quiz 7
	June 29	The Internet Notes Review Questions	Ch. 9
Week 5	July 2	Quiz 8
	July 3	Public Relations Notes Review Questions	Ch. 10
	July 4	4th of July Holiday
	July 5	Advertising Notes Review Questions	Ch. 11
	July 6	Advertising (continued)
Week 6	July 9	Communication Infrastructure Notes Review Questions	Ch. 12
	July 10	Review
	July 11	Second midterm exam - covers chapters 7 to 11
	July 12	Media Effect Notes Review Questions	Ch. 13
	July 13	Quiz 9
Week 7	July 16	Media Policy, and Law Notes Review Questions	Ch. 14
	July 17	Media Policy, and Law (continued)
	July 18	Media Ethics Notes Review Questions	Ch. 15
	July 19	Media Ethics (continued)
	July 20	Media Ethics (continued)
Week 8	July 23	Quiz 10
	July 24	Globalization of Communication Media Notes Review Questions	Ch. 16
	July 25	Globalization of Communication Media (continued)
	July 26	Review
	July 27	Third midterm exam - covers chapters 12 to 16 Take the last exam Friday,

This course is designed to acquaint you with the field of communications, both the mass media of newspapers, magazines, books, radio, television, films and cable, and interactive media of telephony, computer and information technology. We will introduce these as increasingly integrated and converging elements of an information society.

The course will help students to:

learn about the concept of information society and its economic, political and social implications
understand the essentials of mess media and information technologies and industries
understand the process and effects of media industries and be a critical consumer of media
understand and be critically aware of the effects of information technology
anticipate how information and media technology will affect your career in media or in other fields
learn about possible careers in communication

Evaluation Criteria:

10 quizzes 2.5% each
First midterm exam 25%
Second midterm exam 25%
Third midterm exam 25%

The exams, quizzes and the course will be graded on a curve. The exams and quizzes will be multiple choice. They will not be cumulative. take the exams and quizzes on Springboard. There is only one attempt for each exam or quiz. Make-ups are given only for documented medical emergencies and only when the instructor is notified before the test. Failure of a student to take an exam will result in a 0 (zero) for the exam and will most probably result in an "F" for the class.

Dr. Caplan's webpage
University of Akron Home

INSTRUCTOR: Richard E. Caplan Ph.D. OFFICE: Kolby Hall 108C OFFICE HOURS: MTWThF 8:30 to 9:45am PHONE: 972-5565 TEXT: REQUIRED: Straubhaar & LaRose, Media Now: Understanding Media, Culture, and Technology, 5th Edition, Wardsworh, 2006.

The Internet Notes Review Questions

INSTRUCTOR: Richard E. Caplan Ph.D.
OFFICE: Kolby Hall 108C
OFFICE HOURS: MTWThF 8:30 to 9:45am PHONE: 972-5565
TEXT: REQUIRED: Straubhaar & LaRose, Media Now: Understanding Media, Culture, and Technology, 5^thEdition, Wardsworh, 2006.

The Internet
Notes
Review Questions