INSTRUCTOR: Richard E. Caplan Ph.D.
OFFICE: Kolby Hall 108C
OFFICE HOURS: M W F 8:30am - 8:45am
TEXT: REQUIRED Roger Wimmer and Joseph Dominick, Mass Media Research, 9ed (Cengage Learning , 2011).
Reding/Wermers,Microsoft® Excel® 2010, (Cengage Learning, 2011).  

Date	TOPIC
Week 1 August 27	Introduction Research Methods Reading pp. 2-14
Week 2 September 3	Labor day NO CLASS 9/3 Research in Print Media Reading pp. 333-349 Research in the Electronic Media Reading pp. 350-379
Week 3 September 10	NOVA "Ratings" Project 1 : Ratings Formulas Research in Advertising and Public Relations Reading pp. 380-422 Research in Organizations
Week 4 September 17	Intro. to Excel  Computer as Research Tools Project 2:Ratings Excel   Reading Excel pp. 1- 24
Week 5 September 24	Quiz 1 Review Exam 1
Week 6 October 1	Levels of Measurement Notes for Measure, reliability and Measurement Reading pp. 42-63 Project 3: Measurement Central tendencies  Notes for Central tendencies and Dispersion Reading pp. 266-288
Week 7 October 8	Project 4 : Descriptive Statistics Formulas Work Sheet
Week 8 October 15	The Normal Curve  Notes on the Normal Curve Reading pp. 245-247  Project 5 : Normal Curve Area under the normal curve
Week 9 October 22	Project 6 : Excel Reading Excel 25-50 Reading Tables Example Sampling Dispersion  Notes on Sampling Distribution Reading pp. 247-253
Week 10 October 29	Quiz 2 Review Exam 2
Week 11 November 5	Sampling Reading pp. 86-113 Project 7 : Random Number Random.exe
Week 12 November 12	Survey Research Reading pp. 184-217
Week 13 November 19	Hypothesis Testing Reading pp. 289-299
Week 14 November 26	Chi Square Project 8 : Chi Square 1 Reading Excel 51-78 Chi Square table Reading pp. 308-312 Project 9: Chi square 2
Week 15 December 3	Quiz 3 Review
	FINAL EXAM in the regular class room on the assigned day

Excel Data

GRADES WILL BE BASED ON

PLEASE BE ADVISED
Home work projects are due the Friday after they are assigned. The date on the syllabus indicates the week projects will be assigned. There will be a 25% reduction in grade on work turned in after the due date. There will be an additional 12.5% penalty for each additional day late. There will be NO make up for any missed quizzes.

CLASS ATTENDANCE A student is expected to attend all class meetings for which the student is registered. A student may be dropped from a course in the current term by the dean if absence is repeated and the instructor recommends this action; a student can gain re-admission only with permission of both the instructor and the dean. A student dropped from a course receives an “F” which counts as work attempted whenever grade- point ratio calculations are made.